BRKAWAY
Problem
Most creator discovery platforms focus on follower counts and demographics, leaving brands to waste hours scrolling through social media for a UGC creator that can produce their brand-specific vibe. This approach leads to guesswork, frustration, and little guarantee of finding the perfect creative match.
Outcome
I designed an AI discovery tool instantly matches brands with creators who share the same style and creative essence. Brands just upload a top-performing video, and in seconds, they get a curated list of UGC creators who align with their vision—no guesswork, no endless searching.
Role & Responsibilities
I worked closely with the engineering team to understand tech requirements. I researched, ideated, iterated, created high fidelity mocks, prototyped, conducted usability tests, and delivered a comprehensive reverse video search tool that reduces a brand’s search time for relevant creators.
Timeline
4 months
Problem
Searching for content creators that can produce brand-aligned content is time consuming.
Brands spend hours searching on social media platforms like TikTok, Instagram, and YouTube to find creators who can produce content that is aligned with their branding. HMW make it faster and easier for brands to find content creators that can produce content aligned with their branding?
Exploring & Ideating
Going broad, then narrow.
Starting with stickies, I led brainstorming session with the cross-functional team to ideate on different ways we could make the search process easier for brands.
Some standout ideas included:
Advanced filter & search
Allow brands to search and filter Brkaway’s catalog of creators. Filter by style, tone, industry, audience demographics, content types.
AI-powered matchmaking
Use machine learning to match brands with creators whose content style aligns with brand’s identity.
Dynamic gallery
Offer a dynamic gallery where brands can explore different content styles and save preferences or shortlist creators/content.
Consultation chatbot
AI-driven chat support that answers questions and can suggest creators in real time.
At the end of the brainstorming session, we unanimously decided to move forward with AI-powered matchmaking because it'd be an innovative solution that provides users with targeted and relevant search results.
Early Designs
Multiple rounds of low-fidelity designs, leading to the initial final designs.
Creating a series of low-fidelity designs allowed me to test out various layouts and ideas quickly.
Review & Refine
Many, many design crits.
I ran several design crits with leadership and cross-functional partners, which led to tons of iteration based on the great feedback received.
Upload page
To facilitate the reverse video search, users need a place where they can upload or link to the video they want to search.
Loading states
A loading screen needs to be surfaced while the AI is hard at work.
Showing matches
Users need to easily see the videos and creators that match their uploaded video.
Final Designs
Putting everything together.
The final result was an AI reverse video search tool that allows brands to upload content they like and find creators on our platform that can produce similar content.
